The Logo Company Review
Overview
If you’re starting a new business or trying to give your existing business a more professional look, you’ll need a great logo. There are lots of choices when it comes to logo design companies. We think The Logo Company is a good option for those of you that have a very general concept or idea in mind, but need some diverse options to select from when it comes to artwork. It’s also a great company to work with if you appreciate a straight forward process – sometimes simple is better.
When you work with The Logo Company, you are basically given a team of 5 in-house designers who are all lead by a dedicated project manager. This team is charged with the task of providing you with at least 5 concepts within 3 working days. What we like about this arrangement is that for a set fee (starting at $149), you are allowed as many revisions as necessary and supplied with a final logo in both print and web formats. This is a great option for those of you that need a logo that looks great on your website, but also on a business card or a baseball hat. To help you cover yourself against Murphy’s Law, your final logo will be achieved with The Logo Company for safe keeping.
The Logo Company started in 2000 as an internet business. While working world-wide, their primary customer base is found in the US. The company offers logos at an affordable price, but it is also a full service print shop - offering everything from business cards to envelopes. We found their website to be simple, clean, and easy to use. The overall look of their site is modern and even a little whimsical. However, if you check out their logo gallery you’ll notice a wide range of styles.
The logo designers work with Adobe Illustrator and Photoshop to create 5 distinct options for each client. The final product is going to be unique. All artwork is custom, and no clip art or stock images are used in your design. Designers use information provided by you in the first phase of the project to create your logo. This is why you really need to be specific and give as many details as possible.
Once you select your logo, you are given the opportunity to revise and edit individual artwork. If you prefer a different background color or font, or even the combination of two different designs, you are given the chance to make these changes during the revision stage of the process. Keep in mind that once your logo has been approved there is a small fee for any changes. We have found that this is how overall cost and time can really add up on a project, so make sure that you are taking advantage of the free revisions early on in the process.
Your final product will be delivered to you in a zip format. It is helpful that two files with transparent backgrounds will be provided with each logo. If you prefer a background other than white, make sure that you specify this during the design phase. It’s also important to note that if you are planning to register as a trademark, you’ll receive a grayscale image to use for this purpose. Your image can be used on a variety of products. If you ever have trouble with formatting the image for a particular project, we like that The Logo Company offers to work directly with your printer to resolve the issue. Your logo design package is 100% satisfaction guaranteed. If the designers are unable to satisfy you with alterations to their artwork, you will receive a full refund.